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Bloomsbury London

Stakeholders and landowners from across Bloomsbury have joined forces for the first time to put the ‘Bloom’ back into Bloomsbury.

The partnership will invest £400 million over the next five years to attract new occupiers, businesses and visitors to the area.

The central London district of Bloomsbury wasn’t on the map nor understood geographically and emotionally by its visitors.

This project aimed to change that by creating a recognisable brand that captured all of Bloomsbury’s qualities as a thriving neighbourhood worth visiting.

Vibrant, inspiring, engaging, intriguing, warm and informative.

EXPLORE BLOOMSBURY LONDON

Key copy.

We are a place for the movers, the shakers and the idea makers. A place for the curious where imagination is never watered down. We are bold, bright and ever-blossoming. We are Bloomsbury.

Head to Lamb’s Conduit Street and discover all the makers, bakers and self-taught tailors populating this independent community. Update your wardrobe with a simple yet detailed piece from Folk or some made-to-measure menswear from the Italian artisans at 40 Colori. Why not pick up something from Parisian-inspired jewel box Maggie Owen to add a striking detail to your outfit, too?

Explore the vibrant array of homeware shops in the neighbourhood and bring a touch of Bloomsbury into your home. Landmark store Heals has been a destination for lovers of great design since 1810, and Pentreath and Hall is bursting with unusual and decorative trinkets. Or if ‘hygge’ is more your vibe, explore the Nordic-inspired goods in the aisles of Sostrene Grene.

Fill your evening with Italian food and live piano at Ciao Bella, or revel in a night of entertainment at The Faulty Towers Dining Experience. If you run out of time to enjoy everything Bloomsbury has to offer, why not settle into a wonderful hotel? With an option for every budget, you could make the adventure last all weekend.