Brand storytelling for positively lovely founders and travel brands
From founder profiles to mission statements, About pages and taglines, I’ll help you build a brand storytelling guidebook that communicates your values and USP, giving your customers a clear reason to choose you over anyone else.
Crafting a brand story sounds simple, but...
It’s tricky to step back and capture your brand’s journey in a way that’s clear, concise and genuinely engaging.
You know you’re different, but putting into words what makes you stand out – without clichés, bragging or boring people – is another matter.
Add limited time, mixed writing confidence and uncertainty over what’s actually relevant from your background, and it’s easy to turn to AI, which churns out generic, lookalike copy that doesn’t sound like you at all.
Hey, I'm Emma!
Once upon a time, I opened a beauty salon in a city already brimming with them. It wasn’t until I wove my obsession with travel into my story that my humble brand became an award‑winning business that thrived for twelve years.
Now I help founder‑led and travel brands do the same.
Your business is more than just a product or service. It’s a mosaic of the people who’ve inspired you, the lessons you’ve learned, the mistakes you’ve made, your values and your voice.
My job is to capture all of that and build a brand messaging guidebook that gives you a voice that truly represents what your brand stands for, so you can connect with the right customers and rise above the noise.
Which brands have I worked with?
- W Hotels – Hotel narratives to anchor all content and communication as the brand launched in various European cities.
- Bloomsbury London – Brand strategy, tone of voice, mission statement and website copy for this central London neighbourhood.
- The Great Escape – A full suite of brand messaging, including mission, values, brand dictionary and guidelines.
- Various founder‑led businesses – Shaping about pages, taglines and business dictionaries.
How does it work?
contact me
Please get in touch with a few details about your brand. I aim to get back to you within 24 hours.
let's chat
If it looks like we’re a good fit, I’ll send you a link to book a quick 30-minute video consultation where you can ask any questions.
it's official
If we decide to work together, I’ll send over my terms and conditions and first invoice. Once everything’s signed and paid for, we’re ready to start.
Brand storytelling services
Build a brand guidebook that suits your needs by mixing and matching the elements below, or choose the full brand guidebook to get everything in one go.
FAQs
A Brand Guidebook is a focused document that captures your story, positioning and key messages in one place. It includes your mission, vision, values, tone of voice, USP and the core messages you want your audience to remember. It may also include social bios, content pillars, example posts, a brand dictionary, tagline, About page and elevator pitch. Think of it as your brand’s “instruction manual” for how you talk about yourself.
In a world of AI‑generated, lookalike content, a clear brand story and consistent messaging are what make you memorable. A Brand Guidebook helps you show up the same way across your website, social media, emails and pitches, so people understand who you are, what you stand for and why they should choose you. It saves you time, reduces guesswork and makes every piece of copy work harder.
We start with a call to understand your brand, goals and where you feel stuck. From there, I’ll recommend which sections (Foundations & Positioning, Social Media Essentials, Messaging) will move the needle most, and we can mix and match to create a guidebook that fits your needs and budget.
Brand storytelling projects are priced as a fixed fee based on my day rate of £390. After a short call to understand your goals and budget, I’ll give you a quote before we begin. The investment will depend on how many sections you include, how much existing material you already have and how many rounds of feedback etc.
Sure, if you want to sound like everyone else! AI can’t extract the emotional core of your journey, position it strategically and turn it into clear, distinctive messaging that feels like you. When we work together, you get a brand story and guidebook that AI can’t replicate, because it’s built on your real story, not other content from the internet.
No. The initial call is to figure out what you actually need. We’ll decide together after we’ve talked through your situation.
Just a rough idea of your story so far, who you serve and what you’re struggling with most (for example: “I can’t explain what I do”, “My social feels all over the place”, “My About page sounds generic”). If you have existing copy, website links or brand guidelines, those help, but they’re not essential.
Most projects are completed within 2–4 weeks from our first call, depending on the scope and how quickly you can give feedback on drafts. We’ll agree a timeline that works for you before we start.
You’ll have a clear reference document for all your messaging. You can use it yourself, share it with your team, or hand it to freelancers and agencies so everyone writes in one consistent voice. If you want, we can also work together on specific pieces of copy (website, campaigns, emails) using the guidebook as the foundation.