Story-led LinkedIn ghostwriting without the corporate crap

I help travel brands, founders and freelancers share the stories behind their work through engaging content that builds trust and moves people to act.

Why should I post on LinkedIn?

You might think LinkedIn is just hustle bros, corporate jargon and people who are delighted to update you on their new job. And, yes, there’s plenty of that. But many creators are sharing thoughtful, engaging posts that truly resonate with their audience, helping them establish themselves as thought leaders and expand their brand influence.

With 1.3 billion global users and 70% interacting with brand content weekly, the potential for travel founders to grow on LinkedIn is huge. I know because I’ve seen it work for myself and my clients.

The trouble is, good LinkedIn content still takes time if you want to do it well. And you’re probably pretty busy already, right?

Portrait of Emma Truscott writing in a notebook for LinkedIn ghostwriting services

Why Where's Ems?

I started my first business in 2008, before Instagram existed and when Facebook was full of pokes rather than potential customers.

Since then, the online world has become increasingly focused on video. But you don’t need to create reels, learn TikTok dances or film yourself pointing at text bubbles to find potential clients.

LinkedIn is my main channel of choice because it gives you a direct line to the people who might need what you do.

There is an art to getting it right, though. People aren’t won over by constant self-promotion or posts that sound like they were written by AI.

That’s where I can help by working alongside you as your LinkedIn ghostwriter.

Is LinkedIn ghostwriting right for me?

  • You’re struggling to find time for consistent posting
  • You want your LinkedIn posts to reflect your story and expertise, but you’re finding it difficult to write in a way that sounds like you
  • Without engaging content and active profile management, you’re wondering if you’re missing opportunities for partnerships, bookings, or investor interest
  • You have no idea what to post, when to post and how to connect with your audience
  • You want to establish thought leadership, but don’t want to create pushy sales posts

How do I get started?

Decorative pink location pin

contact me

Please get in touch with a few details about your LinkedIn goals. I aim to get back to you within 24 hours.

Decorative pink location pin

let's chat

If it looks like we’re a good fit, I’ll send you a link to book a quick 30-minute video consultation where you can ask any questions.

Decorative pink location pin

it's official

If we decide to work together, I’ll send over my terms and conditions and first invoice. Once everything’s signed and paid for, we’re ready to start.

"I've had a significant uptick in enquiries"
"I just wanted to say thank you for the amazing work you're doing on my socials. It feels a bit weird shouting about it online as I kind of want to keep it under the radar that someone else is writing my posts but it's testament to the quality of your work that people don't notice the difference. My LinkedIn feed is active, regular blog posts mean my website is getting more traffic and I've had a significant uptick in enquiries."

– Awesome Client 1 | Freelance Operations Manager
"These are bloody brilliant"
"These are bloody brilliant! I’ve only made a couple of amendments within the file. Thank you so much."

– Awesome Client 2 | Language Agency Founder
"I am literally obsessed"
"I am literally obsessed, Emma. I’ve just gone through all of your posts - not one single note. Fantastic work! Thank you so much!!"

– Awesome Client 3 | Social Media Agency Founder

LinkedIn ghostwriting service

Pricing depends on how many posts you’d like and any extras like scheduling or graphics. But we’ll always agree on a fixed monthly fee, based on my day rate of £390.

If you have a budget in mind, I’m happy to shape the scope where possible, and I offer a bundle rate for 3‑month+ retainers.

FAQs

LinkedIn ghostwriting means I write your posts for you, in your tone of voice and they’re published under your profile. Your network sees “you”, I’m just the one doing the writing behind the scenes.

Because it takes time. Many founders and freelancers know what they want to say, but don’t have the capacity to turn ideas into regular, well‑written posts. LinkedIn ghostwriting lets them show up on LinkedIn without adding another job to their week.

Not necessarily. I’ve worked with entrepreneurs and brands in other industries, but I’d want to make sure we’re a good fit. Reach out with your LinkedIn woes and let’s chat.

We start with a short call and a simple questionnaire. I’ll also take a look at any existing posts, newsletters or website copy. I’ll draft a few initial posts, get your feedback and tweak until it feels like you.

Not necessarily. Some clients bring rough ideas or voice notes, others prefer me to suggest topics based on their goals, offers and audience. We can blend both approaches.

It depends on the package, but most clients start with 1–3 posts per week. In my experience, you absolutely don’t need to post multiple times a day to see results. I’m a big believer in focusing on high-quality, thoughtful posts rather than churning out content for the sake of it. We’ll agree a clear number of posts per month before we begin so you know exactly what you’re getting.

If you’d like, I can handle scheduling as part of the extras we agree in your package. Otherwise, I’ll send you the posts ready to upload.

Yes, I can provide simple visuals or work with your existing brand assets. More complex design work can be included as an add‑on if needed.

Pricing depends on how many posts you need and whether you want extras like scheduling or graphics. I charge a fixed monthly fee based on my day rate of £390, and we set the scope together before starting.