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The Great Escape

In 2008, at twenty-one years old, I launched a beauty salon business. I wasn’t interested in the typical salon spiel, white walls or whale music. Instead, The Great Escape invited guests into treatment rooms inspired by my travels, a map to mark their adventures and an escape from the world outside.

Dissatisfied with the lack of personality in the industry, I had a lot of fun managing our travel-inspired messaging across the 12 years I owned the business. I was solely responsible for crafting the brand’s content which included blog posts, website copy, product and treatment descriptions and social media posts.

Vibrant, adventurous, inviting, sensory, playful.

let's work together

Key copy.

At The Great Escape, we’re no big fan of staying in one place, so-so salons, grey-beige products or life minus adventure. Here, you won’t find a conventional salon setting — no white walls, whale music, or hushed receptions — instead, a celebration of colour, movement, the big wide world and mixing things up.

Escape to this Caribbean island and off the beaten track where the flavours are bold, the music is vibrant, and the Haitian spirit is as potent as its rum. Our blend features rich Haitian black castor oil renowned for its ability to thicken and soften, reparative sapote seed oil and the exotic scent of Monoi de Tahiti that lingers with every flick of the hair.

If you’re craving an escape, skip the long-haul flight and check in to TGE for an experience that will bring the world to your senses. We’ll be ready to make you feel at home, or a million miles away. The choice is yours.

Escape to Croatia's sunniest island, Hvar, where the crystal clear waters become home to passing sailors, and the fragrant fields of lavender fill the air with its calming scent. A triple helping of sea salt blended with organic olive and coconut oil gently exfoliates to banish dry skin, and the invigorating lemon scent will leave you feeling ready for your next adventure.