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W Prague

Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, has disrupted and redefined the hospitality scene for over two decades.

With 65+ hotels in 30+ countries, W Hotels believes in daring design, delivering luxury without boundaries and providing a stage for self-expression

W Prague has revived the spirit of the legendary Grand Hotel Evropa, bringing fresh energy to this iconic building on Wenceslas Square.

I was asked to write a hotel narrative to act as a guide for all content and communication to follow. This narrative would introduce the destination while weaving in the hotel’s unique features, blending Prague’s rich history with W’s bold and modern allure.

Passionate, playful, audacious, polished, unexpected, luxury.

“Cracking work Emma on Prague….absolutely love it!!”

John White | Boxxed

let's work together

Key copy.

From The Rooftop, where revolutions once roared below, witness the gothic spires, fairytale vistas and the city's remarkable ability to emerge from darkness and turmoil more beautiful than ever.

Baroque facades, the astronomical clock and an oh-so-romantic charm tell a story of beauty, resilience and enduring magic that continues within W Prague.

Art-Nouveau-inspired curves and turns pay homage to an architectural era and guide the curious through a labyrinth of restaurants and bars where no craving goes unfulfilled.​

The Grand Cafe that welcomed historical figures, artists and authors is now reimagined by W Prague, beckoning a new generation of daring creatives to its doorstep.