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Positive storytelling for brands celebrating people, place, travel and adventure

I started Where’s Ems? because I believe meaningful results require meaningful content. With over 15 years of branding and writing experience, I know first-hand that authentic stories connect far better than any sales spiel.

Whether you’re a festival uniting strangers, a neighbourhood shaping its identity, or a climate initiative rallying communities, I’ll craft content that celebrates your story, getting your audience to feel something real and be moved to act.

let's work together
A woman working on copywriting services at Fisherman’s Bastion in Budapest, writing in a notebook while seated on a stone bench with scenic architectural spires in the background.
A vivid story...
"What I love about this is the simplicity of the premise paired with the sophistication of the execution. The writer turns a border-crossing bike path into a vivid story about the joy of travelling at human speed. It's useful without ever feeling like service, and shows that sustainable travel stories can be ambitious without feeling didactic. Reading it makes you want to lace up, hop on a bike and rethink what a 'European break' can be."

– Ellie Cobb | Editor BBC Travel
One of my favorite pieces...
"As a founder, you always love reading the articles mentioning your company, but I have to say, this one was one of my favorite pieces, it was written beautifully and it captured the essence of Greether and my vision beautifully."

– Vanessa Karel | Founder, Greether
I can't recommend my experience enough...
"All Emma needed from me was one Zoom call to ask all of the right questions to draw the necessary information about my history to create an incredible 'About Page' which now speaks to who I am, what my company stands for and the vision we have. Her ability to condense a lot of spoken babble down into a concise and meaningful story is incredible. I can't recommend my experience enough!"

– Joshua Reynolds | Founder Zellor Management
She has a talent for translating ideas into content that connects...
"Emma took the time to really dig into the detail, asking the right questions, gathering insight, and building a strong understanding of both my audience and what they needed to hear. What stood out most was how little editing was needed - something that’s very rare. She has a real talent for words, messaging, and translating ideas into content that genuinely connects.

– Jess Warr | Founder The Virtual Colleagues

Ways to work together

I write story-led content for travel brands and destinations that care about travel as a force for good, telling their story in a way that speaks to travellers who care about making a positive impact.

I’ve written for Marriott Hotels, Moroccan retreats and the London neighbourhood of Bloomsbury. My words have also appeared in BBC Travel, The i Paper and Freelancer Magazine where I’m a regular columnist.

If you’re not in travel, but think we’d be a good fit, I’m open to being persuaded for the right project. Reach out and let’s chat!

GET IN TOUCH

Features for online and print publications with a focus on slow, solo and sustainable travel. I also write destination guides, advertorials and other sponsored content.

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Whether you need an individual page, a full website or a round of copyediting, I’ll craft first-class, Google-friendly copy that captures the adventure of your big idea.

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Regular blog posts and articles for brands who want to stay connected with their audience but don’t have the time to write.

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Your LinkedIn content doesn’t have to be boring, stuffy, corporate crap. Let me put together some thoughtful, story-led posts that builds your audience and gets you noticed.

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Website updates, blog publishing, social media scheduling and general digital housekeeping. Charged hourly or as a package, my marketing virtual assistant add-on is ideal for travel brands, freelancers and bloggers.

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Ask me anything about freelancing, breaking into the travel industry, house-sitting or digital nomading in this 1:1 Check-in & Chat.

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