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An orange location pin and text reading: Where's Ems?
  • About
  • Services
  • Portfolio
  • Media & Awards
  • Substack
  • Blog
  • Shop
  • Contact
  • About
  • Services
  • Portfolio
  • Media & Awards
  • Substack
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  • Contact

Author: Emma

I’m a travel writer, copywriter and full-time nomad from Cornwall, UK. I started Where’s Ems? because I’ve never been a fan of marketing that’s all sleazy strategies and pushy pitches. My mission is to help businesses leave their mark on their world by celebrating their story and values through meaningful content, so they can inspire, drive positive change and expand their impact.

Hostel-free ways to meet other women as a solo female traveller

Five joyful women laughing and splashing in a clear river surrounded by lush green trees, representing friendship and connection during solo female travel adventures

Travelling solo but don’t want to stay in hostels? Here’s how to meet other women as a solo female traveller and feel connected on the road.

Bellyboarding: A solution to beach pollution in Cornwall?

Turquoise bicycle with pink bellyboard against blue and white painted wall mural

Abandoned polystyrene bodyboards are causing beach pollution and harm to marine life. Are sustainable surf alternatives, like bellyboards, the solution?

Is house sitting the future of responsible travel?

Woman smiling next to a black and white cat on a sofa, highlighting housesitting as a form of responsible travel.

Staying in homes over hotels helps reduce waste, encourages recycling and eases strain on overcrowded centres – could this be the future of responsible travel?

What I learnt about brand storytelling at a whisky tasting

A hand holding a whisky glass in focus, with a blurred group of people in the background at a tasting event.

I don’t remember anything about whisky after this tasting in Edinburgh. But I do remember a certain story. Let’s explore the importance of brand storytelling.

An exercise in brand storytelling: 5 steps to find your why

A hand holding a note with the word “WHY?” in front of green leaves, repeated three times with bold red “WHY” text, symbolising the heart of brand storytelling.

If you want your brand to shine, knowing your ‘why’ can help. Here’s a simple brand storytelling exercise that will help strengthen your unique selling point.

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